NEWS

By popular demand, we've started offering speci...

As we've received many requests from customers to offer bulk purchases and sets, we've created a new category on our online store called "SIDO PREMIUM SET" . This category is...

Who was the true inventor of waist-elastic-free...

In recent years, a lot of information has been circulating, and I've heard it repeatedly from everyone involved in the development of the "no-elastic underwear" and from buyers at various...

The pinnacle of structural beauty and breathabi...

The heat radiating off the asphalt and the indoor spaces cooled by air conditioning.In early autumn city life, temperature regulation is the biggest challenge in styling....Read more

20th Anniversary Special: Buy One, Get One (Sam...

Limited time offer from 8/25 (Tue) to 9/1 (Tue). Our first and last sample giveaway campaign.Receive one sample SIDO bandage underwear (including unreleased items) with each underwear order... Read more

Why SIDO's "Hōtai Pants" are the Optimal Choice...

In recent years, Japan's subtropicalization has been unstoppable... The clinging humidity and brutal heat relentlessly drain the energy and concentration of those who embark on life's adventures, enjoy themselves, and...

I wanted to cheer on the men who fought with th...

I'd like to talk about what led me (Shiro Nogi) to become independent, after working in planning at my father's sewing factory. It was Junichi Inamoto's goal at the 2002...