NEWS

Notice of Shipping Suspension Due to Office Rel...

Notice of Shipping Suspension Due to Office Relocation. Thank you for always using the SIDO® online shop. Due to our office relocation, we will be suspending product shipments during the...

By popular demand, we've started offering speci...

As we've received many requests from customers to offer bulk purchases and sets, we've created a new category on our online store called "SIDO PREMIUM SET" . This category is...

Who was the true inventor of waist-elastic-free...

In recent years, a lot of information has been circulating, and I've heard it repeatedly from everyone involved in the development of the "no-elastic underwear" and from buyers at various...

The pinnacle of structural beauty and breathabi...

The heat radiating off the asphalt and the indoor spaces cooled by air conditioning.In early autumn city life, temperature regulation is the biggest challenge in styling....Read more

20th Anniversary Special: Buy One, Get One (Sam...

Limited time offer from 8/25 (Tue) to 9/1 (Tue). Our first and last sample giveaway campaign.Receive one sample SIDO bandage underwear (including unreleased items) with each underwear order... Read more

Why SIDO's "Hōtai Pants" are the Optimal Choice...

In recent years, Japan's subtropicalization has been unstoppable... The clinging humidity and brutal heat relentlessly drain the energy and concentration of those who embark on life's adventures, enjoy themselves, and...