From today, we will be publishing our blog on our online site.
As SIDO, HOHTAI®︎ underwear celebrates its 20th anniversary as a men's underwear brand, we have been reviewing various aspects of our operations and preparing for new challenges. While tidying up the office, we stumbled upon this...
This is an extremely rare...
Bruce Lee 75th Anniversary Limited Edition Figure!
Bruce Lee 75th Anniversary Limited Edition Figure!
You won't believe it! This Bruce Lee figure is wearing SIDO HOHTAI®︎ underwear! (*We made it ourselves and put it on him without permission.)At one point, we were experimenting with ideas like, "What kind of interesting things can we do with SIDO HOHTAI®︎ underwear?"
During that time, we created special HOHTAI®︎ underwear for this Bruce Lee figure, dressed him in it, took photos in various locations, and posted them on social media...
But nothing came of it, so it was forgotten and remained deep in the office warehouse until now.
Here's a little trivia about Bruce Lee...
The yellow shoes Bruce Lee wore in the movie "Game of Death" are said to be Onitsuka Tiger training shoes.In some scenes of the movie, different line designs were visible, which sparked a debate among fans, with some claiming, "Those aren't Onitsuka Tiger!"
However, in books such as "Bruce Lee Treasures" and the visual book "Bruce Lee: The Authorized Visual History," photos of Bruce Lee himself wearing Onitsuka Tiger during the filming of the movie have been published.
It's wonderful how brands with a long history can naturally appear in movies and become a topic of conversation like this.
We sincerely hope that SIDO HOHTAI®︎ underwear will also be loved by many artists, athletes, and creators, and become an underwear brand that is naturally seen and admired, not just through promotional efforts.
Even after 20 years, we will continue to stay curious and embrace new challenges without becoming complacent.